To engage Latinos well, campaigns and organizations must first understand where Latinos consume news and information.

Media consumption data can help practitioners answer questions like:

• What does my audience watch/consume?

• Where should I be targeting my message?

• How do I reach “hard to reach” subgroups?

• Which audiences am I missing with my current approach/tactics?

• What sites or placements should I include in my digital media plan?

• Should I be investing in Spanish radio?

• What platforms should I be investing in for organic digital content?

• Is it better to spend more on fewer platforms or to be on as many platforms as possible?

For this project, our team combined data from 19 Equis State Series surveys (a mix of live-dial, text-to-web, and online panel interviews) and one online panel test from late 2021 and 2022 to look at overall news consumption trends for registered Latino voters across the country. In cases where we identified respondents who took part in multiple surveys, we only kept one response, prioritizing the instance with the most complete answers. The total number of Latino respondents included in this report is 16,187.