Equis is proud to present our Latino Playbook – a foundational guide for Latino messaging and media. The Playbook is a collection of Latino-specific research, insights, and best practices, completed in advance of the 2024 presidential election. We made this guide with practitioners in mind - those leading strategy and execution of Latino paid media and voter contact programs. Here, you will find best practices for persuading and mobilizing Latino audiences, particularly those that have been most neglected by campaigns in the past. The Playbook is meant to be a resource that you can consult for years to come.