Background

The language edition of the Playbook makes the case for increased investment in Spanish-language outreach to more than just the Spanish-dominant. It answers questions like:

• What is the role of Spanish outreach in a campaign? Is it just about being understood, or can it signal care and investment?

• How broadly should we target Spanish content? Does Spanish ever backlash?

• What is the role of bilingual or Spanglish content? What styles work, and for whom?